Download instructions here (PDF)
Event information and publication
Kanneltalo’s communication and marketing operations are led by a marketing communications team to which cultural producers submit their event materials. We will use the text, images and video materials received in the event’s communication and marketing operations.
Your event will be seen in our channels, including:
• our websites:
kanneltalo.fi, tapahtumat.hel.fi and myhelsinki.fi
• our seasonal brochure
• our digital info screens
Some events are also promoted through our multi-channel
marketing campaigns.
Please send us the following information within the agreed timeframe:
1. Name of the event
2. Name of the performing group/artist
3. Event date(s) and time(s)
4. Duration of the event and potential intermission
5. Free or paid/ticket prices
6. Main genre of the event (e.g. film, dance, music, theatre)
7. Specification of the genre (e.g. modern dance, acoustic
guitar music, children’s event)
8. Event language
9. Short description of the event
Summarise your event to about 160 characters to help
the reader easily understand the content.
10. Specifications
Describe the event clearly. What does it offer and why is
it interesting? What is the target group? Briefly present
the event performers.
If the event includes themes that may shock the
audience, such as depictions of war, violence, death or
similar topics, please include a content warning in your
event information. Example: “Content warning: The event
includes depictions of war and violence.”
The maximum number of characters for event texts on
our website is 4,100 characters. We will lightly edit the
event texts, if necessary, and have the texts translated
into Swedish and English.
11. Websites and social media accounts of the performers
12. Contact details for enquiries
Event images
An event image is the key element in marketing communications
that draws the people’s attention. Invest in a high-quality, clear
image or photograph. We will edit the images and videos if
necessary.
• Send both horizontal and vertical images of the event.
• Please do not include logos or text in your image to make
sure that they suit the different communication channels
as well as possible.
• Deliver as high-quality images as possible, preferably
with at least 300 dpi resolution.
• Submit the images in JPG, PNG or TIFF format.
• If you have a poster or a collage of photos, please only
deliver the original image files used for them.
• Please note! The image supplier is responsible for the
copyrights of the images and the videos.
• Remember to mention the name of the photographer/
recorder or the source.
Video material (optional)
We publish videos in our social media channels. By submitting a video to us, you also grant us the right to edit and cut the material. If you do not have a video of your event,
you can also record a short video with your phone, explaining
why people should attend your event and what they can expect.
Social media
We produce content for our Facebook and Instagram accounts. You can find Kanneltalo on Facebook as Kanneltalo and on Instagram as @kanneltalohelsinki. The City of Helsinki Cultural Centres also have a shared Instagram account:
@kulttuuristadi.
If you produce social media content, tag us:
@kulttuuristadi & @kanneltalohelsinki.
We share this content on our accounts when possible.